For the NextVR CES launch, we transformed a boardroom at The Cosmopolitan Las Vegas Hotel into an extraordinary VIP lounge that exuded masculine luxury, sleek sophistication, and bold style. The space, inspired by mid-century modern furniture and vintage sports culture, was filled with stylized retro sporting equipment that served as striking design elements, offering a playful yet refined atmosphere.

Guests were immersed in a live 3D virtual reality broadcast of an NBA game, presented in true broadcast quality, while enjoying crafted cocktails in an indulgent, high-end setting. With a whiskey bar, paired tray-passed hors d’oeuvres, and custom-branded cigars, the event offered a seamless blend of innovation, nostalgia, and luxury—creating an unforgettable experience amid the excitement of CES.

Location: The Cosmopolitan of Las Vegas
Photography: Leila Brewster