In collaboration with Cerbelli Creative, we were honored to serve as the design arm for the L’Oréal Pureology Retreat, creating an immersive and elevated experience across multiple spaces. The day began before sunrise on the Rooftop with a calming yoga session and sound bath, where we set the tone with plush yoga mats and an immersive entrance of lush greenery, which also lined the perimeters of the space. As the day unfolded, the Rooftop was transformed for dinner, with long wooden tables set with cream ceramic chargers, clear goblets, gold flatware, and cozy chairs. A stunning wooden installation with moss and succulents ran down the length of the tables, enhancing the intimate, modern, and tranquil atmosphere. The Penthouse was equally reimagined, with custom floral arrangements, cozy lounges, and intimate areas styled with area rugs, throw pillows, and sleek lighting. Every design element was thoughtfully curated to reflect Pureology’s elegance and innovation. Explore the gallery below to see how the space evolved throughout the day, creating an unforgettable experience.

Venue: Kimpton La Peer
Production Partner: Cerbelli Creative