The Jockey x Victoria Arlen Launch Party at The Sixty Beverly Hills was a celebration of empowerment, fashion, and fun, marking the collaboration between Jockey and the inspiring Victoria Arlen. The event was infused with playful and bold decor elements, including pink donut pool floats, custom “Turn Your Struggles into Sprinkles” cocktail napkins, and a towering donut cake by Krispy Kreme. The rooftop pool area featured custom lighting, a striking step-and-repeat banner paired with a vibrant hot pink carpet, perfect for photo ops, and illuminated displays showcasing the exclusive collection.

Stand-up tables adorned with decals and vibrant floral arrangements added to the lively atmosphere, while swag tablesand garment displays highlighted the new designs. Poolside lighting and a custom gobo projection set the scene as guests enjoyed a delicious spread of savory and sweet treats, including mini churros and strawberry shortcakes, complemented by a signature Strawberry Smash cocktail. With a dynamic blend of fashion, fun, and empowerment, the night was a perfect reflection of the collaboration’s spirit.

Venue: SIXTY Beverly Hills
Photos: Getty Images & KBE